Everything You Need to Know About the Best Social Media Marketing Trends Today!
The social world has exploded with activity, and social media trends of 2021 have shifted since the COVID pandemic onslaught. Sure, it’s exciting, but it can also be overwhelming. You need to know how these shifts affect your brand—and how to capitalize on them to improve your social marketing strategy.
So, we’re making a foray into the digital world to help you understand the new social content trends and opportunities for 2021. Let’s get at it!
1. Make a Social Connection with Live Streaming
Humans need to stay connected for personal and business reasons. When they can’t do that face-to-face, technology is more than happy to step in and bridge the gap. Luckily, social media new trends have come to the rescue during this pandemic. Live streaming, a popular medium that only grew stronger in 2020, will continue to play a significant social role in 2021.
Users have become used to learning and exploring in live streams as they reach out to satisfy their need for social contact and engagement. So, one of our top tips based on social media targeting for enterprises in 2021. . .
Go live on social media at least once a week! And be sure to include a call to action that sells your audience something valuable at the end.
2. Give Away Something for Free
One of the most valuable outcomes of maintaining a social media presence besides nurturing relationships is list building. When you post on social media, you can use your call to action to build your list. Whether your market is local, regional or national, free offers help facilitate this process. Selling something valuable doesn’t always mean a money exchange. Your social list is gold—your treasure chest of potential new customers and sales.
People will exchange their contact information to obtain something they value from marketers. For instance, some folks don’t have the time to read every word of your blog posts. A good blog article summary, or access to a hidden page on your site that provides summaries for your most significant blog posts, could appeal to some of your prospects.
Other free offer examples could also include the following:
- Access to slides from a conference
- In-depth guides and tutorials
- Behind-the-scenes glimpses
- Free reports
- And more
3. Showcase Your Brand Personality via Video
Good news! There’s still plenty of room to build your online social presence, attract a community, and build loyalty with video content. And before you say, “Really? Isn’t the YouTube market saturated?”, think again.
Yes, it’s true. YouTube has grown exponentially and remains the top source for video content. But the doors are open for branding through a personality-driven program. Your unique personality—how you communicate with your audience—differentiates you and helps you stand out. So, be authentic, be you, be social, and also have fun! Use videos to find and grow your tribe!
Influencer marketing is another hot way to get attention for your brand. Simply find someone who has a large enough audience online with shared interests that would be interested in spotlighting your product or service. Influencer marketing can get expensive, so you may want to get a few micro-influencers first, until your budget grows. And you may want to try hanging out on Clubhouse to learn about influencers in your industry.
And don’t stop with YouTube. Carve out your niche on other social video channels. Here’s a list to get you started!
- Instagram Reels
- Twitter Fleets – NEW in 2021!
4. Stand Out on LinkedIn and Instagram with Carousels
Let’s continue to roll on into 2021 social media communication in marketing with engaging, movement-focused content ideas! Why settle for static LinkedIn posts when you can jazz things up with carousels? That’s right! You can create and publish entertaining slide shows! These allow marketers to stand out in the sea of text-based LinkedIn posts and build awareness for your company page.
Not to be confused with LinkedIn carousel ads, you publish carousel posts for free. These posts draw attention and generate interest in eye-catching, dynamic visual displays that take up more real estate in a feed. So be sure to include a clear call to action at the end!
Also, Instagram users get a huge benefit by using carousels in their feed. If a user doesn’t like the lead image and scrolls past it, the second image displays on their feed. That gives you a second chance to gain engagement. (Canva is just one option for a free and easy tool to design simple, catchy graphics.)
Best Ideas for Content to Share in LinkedIn Carousel Posts
- Statistics, infographics, and numbers
- Frameworks and step-by-step, how-to instructions
- Actionable business communication tips and lessons
- Conference slides and event content
- Snippets from your blog post / listicle post
5. Emails & E-news Are Still Tried and True Methods
Let your community know when you post something new: “This blog is going viral right now!” Yes, emails and e-news are still some of the best ways to grab attention for your articles and blog posts. So, keep growing that list! Then use social media platforms to highlight the content your community craves.
To gain permission-based subscriber list opt-ins, use creative calls to action (CTAs) that encourage your prospect to trade their contact information for the tips, how-to instructions, and entertainment they value.
New Tips for Making the Most of Social Community Marketing Trends 2021
With so many new social influencer trends, it can be tricky figuring out how to maximize their impact. Knowing that these social brand trends for enterprises exist and knowing how to source them to augment your strategy are two distinct concepts!
Let’s go over some of the popular ways you can use social media marketing for your brand!
6. Using Links vs. Audio-Visual Content
Whenever possible, use video, images, and audio to snag attention within social media platforms rather than redirecting them to your generated content. Social channels want to keep people there where they can influence them with a paid program or advertisers’ campaigns.
Of course, you want users to see your content, sign up for your free giveaways, and more. Here’s a simple social media management 2021 strategy: Try using the first comment under your post to post your link!
7. Engage with Your Tribe through Social Media Comments
Do a little social listening. Reply to comments on your social media content in a timely fashion. If users take the time to engage with you on social media, Doesn’t it make sense to—well—keep them engaged? That is the point, after all!
Don’t allow comments on your posts to sit unattended. Set an example by ensuring that you connect with every commenter. When you leave your prospects languishing, you risk losing their attention altogether. If you engage with them, this encourages future engagements which lead to relationships, trust, and also sales!
8. It’s All About the Timing
Traffic for your social media post depends on the first 10 minutes of the hour you post the content. Tag people and get the word out to increase traffic flow, especially if it’s a live-streaming event. If you conduct a live stream every week, do it on the same day at the same time every week. That way, your community can schedule it into their activities.
Are you presenting a one-off live stream? Get the word out multiple times in advance via multiple social channels. Post your event details ahead of time via emails, e-newsletters, and posts. If you have connections with people who support your efforts, maximize those relationships and also ask them to spread the word. (Need help staying on top of social media posting? You can try a scheduling program such as Hootsuite, Sprout Social, Buffer, or Kontentino.)
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9. The Power of Social Media Comments & Bookmarks
One of your responsibilities to your users is to curate helpful social content. Whatever your industry, your community looks to you for guidance, expertise, and resources. You can’t create it all, so you need to find reputable sources for content to share. Social bookmarking sites provide the means to do just that!
And as social media platforms toy with the idea of doing away with likes (e.g., Facebook, Instagram), people need to find other ways to indicate their approval of the posts they enjoyed or found helpful.
Arguably, Instagram is one of the most popular visual-centric social media trends for business and has become increasingly influential in marketing. To build brand awareness, encourage people to save your Instagram posts (instead of merely “liking” them). Use a call to action in your image and text. A simple “Bookmark this!” could be the ticket.
How else can your business benefit from these saves?
7 New Benefits of Social Media Bookmarks
- Save and organize resources you want to focus on at a later time.
- Share resources with your team or audience.
- Tag (label) content for easier referencing and searchability.
- Build backlinks from social media bookmarks to your website.
- Drive traffic to your website. (People find and click on content others have saved to their bookmarking sites.)
- Promote mentions you receive from others (bookmark articles that mention you and your content).
- Take advantage of SEO. (Search engines often bring up bookmarks in their search results.)
10. Ask Questions to Encourage Engagement on Social Media Posts
Want to encourage discussions and also engagement on social media platforms? Try social listening. To open the door for communication, remember the power of the question. Make it interesting. It would help if you posed a provocative question that leads users to want to share their thoughts. Then be sure to reply. A vague “yes/no” question like “Agree?” doesn’t spark discussion.
Examples of the Best Discussion-Encouraging Questions
- I’m curious. Do you have a story to share about your experiences with _____? (Fill in the blank.)
- How have you benefited from ________? (Fill in the blank.)
- When was the last time you _________? (Fill in the blank.)
- What’s your favorite memory of ________? (Fill in the blank.)
- Do you think there’s a chance that _______? What leads you to that conclusion? (Fill in the blank.)
11. Social Ego Bait
I know. . .that’s a pretty loaded term. But think about it. Social influencers and industry leaders enjoy the spotlight. If they didn’t, they wouldn’t be influencers. Tag one or more influencers in your post and ask them to share.
12. Social Media Commerce
Social media platforms have become increasingly more influential in consumer shopping choices. And some platforms have capitalized on this new social media trend by introducing shopping carts. Your users can investigate and buy your products and services without ever leaving the social media platform.
Again, social media platforms want users to stay on them for as long as possible. Feel free to take advantage of the generated tools they offer. It’s a win-win for you and the platform.
13. Humanized Brands—The Power of Authenticity
And, finally, you may have noticed this growing social trend. People value transparency and authenticity in their relationships—and that ideal is spreading to how they feel about the brands they support.
The social marketing predictions for 2021 from the pros indicate that your community wants to know who you are and what you stand for. And brands that align themselves with socially-conscious themes are viewed more favorably by their customers.
Lean into yourself and let your light shine. Tell your stories. Offer up some education. You are who you are, and there’s a tribe out there waiting to meet and support you and your business!
More Resources on Social Media Marketing Trends for Business
Want to explore more education on social media trends, tips, and how-to instructions? Check out these popular resources.
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