Want to boost website traffic, increase Google Ads ROI, improve your online marketing presence, engage your audience, and drive store sales?

Prepare to unlock your search marketing and website potential with an optimized Google Business Profile (GBP)! This comprehensive how-to guide will show you how to make GBP optimization a game-changer for your business and drive more website traffic.

 

Do you want to attract more potential customers?

Get more website visitors?

Increase brand loyalty?

Learn all of the ins and outs to build an effective GBP that boosts traffic to your website and business through Google search.

Get More Website Traffic: The Power of a Google Business Profile

Google Business Profiles Marketing State of Local SEO 2020

Source: Moz “The State of Local SEO Industry Report 2020”

What is a Google Business Profile?” you may wonder. Your GBP is more than a social media profile or an online location listing—and it’s more important than ever. It can revolutionize your online presence and amplify your brand reach through Google Maps search results. When you optimize your GBP, you can unlock many benefits far beyond traditional marketing methods. In addition, when your company name is entered into a search engine, your Google Business Profile will be the first thing a user sees before they even reach your website, getting more online search traffic for your brand.

Here are three significant benefits of utilizing your Google Business Profile, including more traffic to your website.

1. Increase traffic and your search engine rankings.

According to Moz, businesses with optimized GBP profiles have a better chance of ranking higher in search engine results pages (SERPs). And BrightLocal’s research shows businesses with a complete GBP profile are 2.7 times more likely to be considered reputable by visitors.

Plus, if you’re wondering how to improve site traffic, here’s a compelling business stat: 56% of customer actions on Google Business listings are website visits.

2. Build credibility among potential customers.

Your GBP profile is one of the most essential tools you have for building trust and credibility with potential customers. When potential customers search for businesses like yours online, they will likely view your GBP profile first. If your profile is complete, accurate, and up to date with positive reviews, it will give visitors a good first impression of your business—and a reason to visit your website. The result? More Google Business Profile visits, more clicks, more website traffic, more visibility and brand awareness, and more sales.

3. Leverage data to boost website marketing.

If you’ve ever wished you had the budget for competitive research or focus groups, you’ll love the goldmine of data Google provides! Once your GBP is live, you can access free data to inform your website and marketing strategy, plus drive a higher ROI on your marketing investment. Learn what visitors search for when they land on your profile, how they interact with it, what photos and media they view, and more.

P.S. You can also sync your Google Profile with Bing Places, which is Bing’s equivalent of GBP. Why is this important? Because Bing is the default installed search engine for many computers sold today.

How to Get Started with Google Business Profile

Create and set up your Google Business Profile (GBP) as the first step to maximize your online presence and increase search and website traffic. This step-by-step guide will walk you through creating a GBP and exploring customization options to represent your business most effectively.

Need more help getting started? Are you short on time but ready to increase web traffic?

 

Get More Online Customers with a Google Business Profile

Precise Creative can set up, optimize, and manage your GBP, so you get more website visits!

 Request Your FREE Estimate TODAY!

increase website traffic

3 Ways to Increase Website Traffic with Your GBP

With your Google profile now ready, follow these three steps to maximize your GBP, plus boost both profile visitors and your web traffic.

1. Enhance Your Visibility with Accurate and Consistent Information

Why does accuracy and consistency matter? Because it directly impacts how search engines evaluate and rank your business and your website. Search engines, such as Google, prioritize companies that provide up-to-date and reliable information to visitors, thus determining whether or not to increase or decrease search traffic to your site.

When your business information is correct, it builds both trust and reliability with visitors and potential customers, increasing the likelihood of site engagement and more conversions. Brand consistency across platforms, such as your website, social media profiles, online directories, every blog post and email, and Google Ads, helps search engines understand your business or store better and improve your online visibility.

Follow this checklist to regularly review and update your Google Business Profile (GBP) and ensure that your business and brand stand out in your local market.

  1. Verify your contact information. Inconsistent details can confuse your audience and lead to missed opportunities. So, make sure your phone number, address, regular hours, holiday hours, and website URL are always updated.
  2. Assess your business category and description. Ensure they accurately reflect your offerings. Consider optimizing your GBP with relevant keywords to improve search engine rankings.
  3. Monitor and manage customer reviews and reply promptly to maintain a positive online reputation. Check out this blog article if you want to encourage more reviews! And, yes, you should reply to negative reviews too.

2. Share Comprehensive Business Information

You can effectively target specific audience searches and capture their attention by providing detailed and accurate information about your business or store products, services, and offerings. Utilize business attributes as another powerful way to achieve this goal.

Attributes allow you to highlight specific features or characteristics of your business relevant to your target audience. Whether it indicates that you offer delivery or takeout options, accept credit cards, or have free Wi-Fi, attributes help visitors find what they want. It can also be important to let your audience know about your ownership, values, and inclusivity. For example, a business can indicate that they’re woman-owned, veteran-owned, Black-owned, LGBTQ-friendly, and more.

When you select and display relevant business attributes and details, you increase the chances of your business appearing in search results when your customers specifically search for those features.

Google Map Pack Marketing platform

3. Leverage the Question & Answers Feature

Harness the power of the GBP Q&A feature to build trust, engage with your audience, and create a customer-centric environment that sets your business apart from the competition. This feature allows customers to ask questions directly, while you provide valuable information and engage with your audience.

When customers have inquiries, they often turn to the Q&A section to find answers or seek clarification during their search. A prompt reply to these queries showcases your commitment to customer satisfaction and establishes your business as a reliable source of information. The more communication, the better!

Google Questions and Answers Marketing strategy

Want to make the most of the Q&A feature? Here are three tips.

  1. Regularly check for new media inquiries.
  2. Reply to any questions you receive promptly and with accurate responses.
  3. Encourage your satisfied customers to contribute by answering questions too. This not only provides social proof but also reduces the workload on your end.

How to Maintain an Active and Engaging GBP

It’s essential to continually maintain your Google Business Profile year-round. Regular updates and real-time adjustments are crucial to reflect changes in your business. And responding to customer reviews is vital for maintaining a positive online brand reputation. Here are some strategies to achieve these business goals and more.

  • Provide regular business updates. Keep your GBP updated with the latest information about your business, such as new products or services, updated business hours, and accurate contact information. This ensures potential customers have the most current and relevant information about your company. You should also post an update to your GBP weekly; this can be a social media post or blog that performed well, a business update, a new hire, and more.
  • Make real-time adjustments. Stay agile and immediately adjust your GBP when business circumstances change. Whether you offer special store promotions, respond to seasonal demands, or implement safety protocols, keeping your profile updated in real time displays your commitment to excellent customer service.
  • Reply to customer reviews promptly. Monitor and reply to both positive and negative customer reviews as soon as possible. Express gratitude for positive feedback and address negative reviews professionally, politely, and constructively. (Remember your prospective customers will see how you treat others and make decisions accordingly.) Resolve issues publicly, demonstrating your commitment to customer satisfaction and building trust with potential customers in your local market.
  • Maintain a positive online reputation. Encourage satisfied customers to leave 5-star reviews by providing exceptional service and requesting honest feedback. You can send an email that links directly to your GBP to make the review process easy or even provide a thank you card with a custom QR code that links to your GBP review site.

By following these marketing tips, you can keep your GBP active and engaging, get more reviews, and drive more web traffic, which will help you attract new site visitors and a larger audience, plus grow your business.

Incorporate GBP Optimization into Your Digital Strategy

It’s essential to integrate GBP optimization into your overall marketing strategy. You can amplify your brand visibility and attract more site customers by aligning your Google Business Profile with your social media presence and other marketing efforts, such as Google Ads.

  • Integrate with social media. Link your GBP to your social media profiles and posts, and cross-promote positive reviews or special offers from your GBP on social media.
  • Maintain brand consistency. Use the same logo, colors, and messaging across all social media channels and ads, including your GBP.
  • Keyword optimize. Research and identify high-impact keywords that align with your target audience’s search intent and incorporate them into your GBP profile, ads, social media, and email and blog content.
  • Outsource to an agency. The team at Precise Creative can maximize the potential of your GBP and stay updated with Google and search algorithm changes year-round.

Embrace these marketing strategies, increase your audience and traffic, and watch your business thrive in the digital landscape.

If You’re Ready to Get More Website Hits, Invest in Google Business Profile Optimization!

Incorporating GBP optimization into your business marketing strategy can strengthen your online presence, attract more site visitors, a wider audience, plus increase your ROI and business growth.

Optimizing your Google Business Profile is a powerful business tool to help attract customers and increase website traffic. Don’t miss this opportunity! Optimize your GBP today to reap the benefits and drive more site traffic tomorrow.

Here’s a guide to get started. Or you can call Precise Creative for consistent, comprehensive, professional Google Business Profile management.

 

Focus on your business while we focus on your marketing – and boost your website traffic count!

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