Everything You Need to Know to Get More Traffic through Content Promotion
Want more traction for your blog posts? We’re glad you asked us. Get ready, class, and let’s get blogging…
So, you’ve written a great new blog post for your unique business or brand and you want to share it with the world. Why not? Everyone should know about your great product or service, right? While that’s certainly true, let’s take a few steps first to ensure you know how to have the right strategies in place, promote your blog articles, use analytics, and get more sales. After all, you wouldn’t want to put so much time and effort into blogging and generate little to no traffic.
Plan to Review Blog Articles First
Is your blog post interesting to others? Do you speak clearly and in a comfortable tone? Does your content get to the point quickly? And is it supported with relevant information?
You’ll want your new blog article to be interesting to others, be shareable on social media, and reach as many people as possible. So, you need to take the time to look at it with a critical eye. And be sure to correct any spelling, grammar, and clarity issues with your copy. You don’t want to be misunderstood or turn someone off because your blog has numerous errors.
Better yet, have a professional review your blog article and proofread/edit it for you. They’ll catch things you may not have, and your blog will be exponentially better for having a professional review it.
(HINT: Spell-check is not your friend. It won’t catch everything, and neither will you. Even many proofreaders need proofreaders.)
Blogging tools like CoSchedule, ahrefs, Hubspot, Ubersuggest, and many other content and analytics tools can help you discover topics and keywords as well as create interesting, clickable headlines for social media that will drive more traffic.
Know the Target Audience When Blogging
The best strategies start with planning. Do some research about your brand target audience and website vistors, preferably before you write a blog. Who are they? What are their dreams, hopes, desires, worries, and fears? What do they want? What is their problem, and how do you solve it? How would they want you to relate to them? Should your copy be casual and conversational or more formal and educational? Once your blogging research is complete, create a new detailed customer profile. You can get as detailed as what they eat for breakfast, how they sleep and exercise, and what they do for fun. Where do they hang out on social media? When you get to know your audience and what they need first, it will pay off later with more traffic and more sales.
How to Promote Blog Articles through Super Optimization
You can write the greatest blog post in the world, but it doesn’t generate traffic or get many social shares for your brand then what does it matter? Before you post or share your new blog on social media or online, be sure you’re taking every step to optimize it so that it shows up in search engine results. Here are a few things you’ll want to keep in mind to promote your new blog and increase traffic.
For best content promotion, choose a longtail key phrase and use it in multiple places. Then think about what people enter into a search engine. Simply type your subject matter into a search and see what auto populates. This will give you some clues about what many people are looking for–and what’s generating traffic online. (HINT: It’s best to do this before you start writing.) Of course, you can also invest in keyword research for your website and subject matter. That way, you don’t waste time trying to rank for low-volume traffic searches (practically no one is searching for that) or high-competition searches (you’re competing against the big guys here).
When you’ve decided on a key phrase, be sure to use it in the following places:
• Headline (H1)
• First 100 words, ideally first paragraph
• At least one subheading (H2, H3)
• Several times throughout
• Call to Action
• URL (blog page web address)
• Title Tag (page name in search engine results)
• Meta Description (description in search engine results)
Precise Creative specializes in online content promotion for your blog.
Don’t waste any more efforts. It’s time to get new & better results! Call us today!
Add Imagery to Blog Posts
Plan on using one to three unique, royalty-free images for your blog post. You need to designate one as your feature image and, depending on the length of your article, add one or two more to break up long sections of text. Choose images that enhance your writing and add visual interest and drive traffic to your website. Remember that the image may be the first thing people notice before reading your article, so keep it interesting. And always include links back to your site for the full blog article.
Post It, and Don’t Forget about It
Once your new article is posted, check your analytics and pay attention to any engagement. When your blog post receives comments on social media or on your website, take the time to comment back and engage with your visitors. They want to feel noticed and valued too. Answer questions and encourage continued communication. (Need a home for your blog? Try WordPress and WordPress hosting, which has affordable options. But if you have a business, you’ll want your blog articles to drive traffic to your site. So, have your web developer add a blog page for you.)
Also, try some A/B experimentation with headlines on your social media posts. Many blogging and marketing field experts often rotate between two to three headlines to see which one gets the best results. It’s easy to do–and doesn’t cost a thing. You can also do the same experiment with images on social media to help boost both traffic and social shares. Oh, and don’t forget to submit your article to search engines once it’s posted. That way, it gets crawled a lot sooner.
More on How to Promote New Blog Articles
Posting your blog is only the beginning of your business marketing efforts. At Precise Creative, we encourage you to share three different social media posts for each new blog article. Optimize your post for each social media channel (e.g., 280 characters or less plus 2 ̶ 3 hashtags for Twitter, additional hashtags for Instagram) and use an image with each social media post too.
Test and measure each social media post with analytics to see which ones perform the best and generates the most traffic (visitors to your website or blog). Take your best performers and continue to share these posts on social media in the months to come (on different days and at different times). And don’t forget to use a scheduling calendar, such as Hootsuite, Sprout Social, or Buffer for future posting.
Share and Repurpose New Blog Article Content
Next, make your new blog articles work quadruple time for you by repurposing your content. You can take your social media post a few steps further to ensure more content promotion, social shares, visitors, and increased sales.
Here are a few super ideas on how to promote your blog posts through repurposing:
• Design graphics using a few key takeaways from your blog
• Create a video short with key points as well
• Film a video of you talking about your blog. Include a few extra tidbits.
• Record a YouTube video version of your blog.
• Record a podcast version of your blog, or chat with another expert on the subject matter.
• Link to other related blogs on your site to keep visitors interested.
• Use your blog in promotional materials.
• Add an email opt-in/sign-up on your blog posts.
• Upload social media sharing buttons for each blog post.
• Link to your post with a teaser in an e-newsletter.
• Add your profile to your blog. Let people know who you are.
• Create an infographic to go with your blog, like the one below.
• Share your blog on an e-zine.
• Submit your post to RSS directories.
• Join a social sharing group
• And more!
Take action on a half dozen or more of these ideas, you’re sure to get more online traffic for your brand and blog post.
Still not sure how to write or market your new blog articles?
Need assistance with super content promotion and strategies for your blog?
Give Precise Creative a call today!
We’re happy to help!