Did you know… only 36% of small businesses have a content marketing or SEO strategy?
It’s not enough for your site to simply exist online. If you want your e-commerce, informational, or service-based website to stand out among your local competitors in Google search results and have growing site traffic, you’re required to stay in the know about the latest search engine optimization (SEO) best practices — and use them on a consistent and regular basis. This is especially true for small to mid-sized businesses and nonprofit organizations.
Without an SEO, paid digital and/or content strategy in place, you risk being lost in a sea of websites, being overlooked by users, losing site traffic, and missing conversion opportunities to grow your business.
Likewise, if you learn and plan to improve SEO page rankings and click-through rate, you will help your business thrive in a competitive online market.
- Increase your business website’s search ranking.
- Improve your business’s credibility with Google and other search engines.
- Attract more customers through Google search.
- Get more Google reviews online.
Here are five key ways to improve SEO for your business.
Step 1. Post Blog Articles Often
Even amidst podcasts, vlogs, and emerging social media platforms, blogging is still a great way to attract visitors to each website page and increase traffic through search results. And if you want to know how to improve website SEO, that’s the best place to start. Why? Each page on your website has a designated primary keyword or phrase attached to it, which tells search engines what you want that page to be found for. So, for each page you add to your site, you add another keyword or phrase that your website can be found and ranked for in Google and online search results, at the right time when real people are looking for information about your product or services.
In fact, marketing experts consider blogging a top content marketing channel. People rely on reading blogs to learn new skills and solve problems. And if you provide just the right niche content, it could go viral, leading to a boon in new website visitors. In addition, well-written SEO blogs help establish trust with your customer or user base — before they purchase from you.
Remember that people do 80% of their research about your company before you even get a chance to speak with them.
So, how often should you post a blog? Ideally, you should post a new blog to your website once per week, or about four times per month. At this cadence, you keep the people in your audience engaged with fresh topics and relevant content as part of your content marketing strategy. At Precise Creative, we recommend a minimum of one SEO blog post per month — and more niche articles as your budget allows.
BONUS: Be sure that each blog post is naturally written with a variety of exact keywords, keyword variations, and LSI (latent semantic index) terms for the best possible desktop and mobile search results.
Precise Creative works with local companies to improve search engine ranking.
Get in touch TODAY, for your optimized SEO content strategy and SEO keyword strategy!
Step 2. Use Trending Search Keywords
Keywords and key search phrases are the backbone of an SEO and content marketing strategy. And when it comes to how to improve SEO rankings and increase SEO traffic, researching valid keywords is worth the effort. Keywords are both words and phrases that users enter into search engines, such as Google, to find an answer to their problem—right now. Understanding user search intent is important when you incorporate keywords, as search engines rely on real searches by real people to determine which words and phrases are popular.
With this in mind, it’s critical to incorporate popularly searched keywords into your website, including on main site pages, landing pages, and blogs. It’s also essential that you use keywords and search terms relevant to both your industry and your customers. For example, if you’re in the roofing industry, you would want to use primary keywords or phrases that are commonly searched in this industry, such as “roof leaks,” “missing shingles,” “roofing repair,” and so on.
If you’re wondering how to improve your website SEO and find the top search keywords, here are a few quick tips:
Use a Keyword Finder Tool
A simple way to find search keywords and phrases is to use a keyword finder, such as Google Keyword Planner. These SEO and PPC (pay per click) advertising tools help you discover valid keywords by aggregating similar keywords and phrases for the best results. Keep in mind that keyword planners and finders often charge a monthly fee after offering a free software trial. Moz and other sites also offers a few free tools you may want to explore.
Turn to Google for SEO
If you don’t want to use or pay for a keyword finder, you can use Google Search’s autofill feature. To do this, first clear your desktop or mobile browser’s history or open a new browser in incognito mode. Then, enter a search term or keyword and see what Google autocompletes.
For example, if you type in the word ‘roofing,’ Google will suggest “roofing companies,” “roofing shingles,” and “roofing nails.” You would then note these keywords and search terms and use them in your website’s content where appropriate.
Note that this is a basic SEO tool, and you must consider user search intent along with each keyword or phrase topic. For example, as a roofing company, you probably don’t need to create an article for ‘roofing nails’ because the user is probably looking to buy roofing nails — which is not what you’re selling.
Notice Competitors’ Key Phrases
Which keywords and content search terms are competitors using? What are they using as hashtags in their social media content? What are they ranking for — and not ranking for—on both desktop and mobile devices? This is another way to generate keywords and search phrases that are relevant to your industry and the people looking to purchase your product or service.
You may opt for an SEO tool that provides competitor information. Of course, these tools also provide your competitors with information about you too.
Hire an SEO Specialist
Tackling SEO yourself can be time-consuming, costly, and fraught with error—and can create a real mess if you don’t know what you’re doing. By working with an agency that specializes in digital marketing, content marketing, and search engine optimization, you will have experts on your side who can spend time on research, strategy, and monitoring to improve your SERPs (search engine result pages). Plus, your investment is focused in one place, so that you don’t have to manage multiple subscription tools and platforms. In addition, you’ll probably get access to the agency’s more comprehensive software, tools, and platforms, that may otherwise be unaffordable to your company.
Step 3. Improve Your Local SEO
Local SEO plays a key role in improving your site’s search ranking and site traffic. How well your website is tailored to local searches directly affects how you appear in search engine results. About 46% percent of all searchers are looking for local information. That’s why it’s critical to provide tailored online marketing content and information to reach people in your area.
Here’s how to improve local SEO traffic:
- Create and optimize a free Google Business Profile.
- Combine keywords and search terms with targeted regions (for example: roof repair in Raleigh, NC).
- Incorporate heavily searched terms people in your area are using.
- Ensure that your Name, Address, and Phone Number (NAP Data) are correct AND exactly the same across the internet.
Step 4. Produce High-Quality Content
Credibility, or how favorably users view your content, is a major factor to boost site SEO and your marketing strategy. Credibility also leads to backlinks, which are links to your website from other credible websites. A website with many backlinks (through link building, or a backlinks campaign) communicates to search engines that the public trusts it.
Google and other search engines rank credible websites higher in search engines. For example, a blog that the Mayo Clinic and several other reputable websites link to (called backlinks) appears more trustworthy, thus earning a higher ranking in search results.
If you want to increase your backlinks and boost SEO traffic, start by producing high-quality, relevant marketing content that’s well-written, factual, and useful. And going back to the point mentioned above, post new and topic-relevant site content often; multiple times throughout the week or month is ideal.
Step 5. Increase Your Site Speed
No one wants to enter a search term and wait…and wait…and wait for a website to load. After five seconds of load time, which is extremely slow in the online world, bounce rates (the rate at which people leave your website) increase tremendously.
Search engines pay close attention to your website and page load speed (Google Core Web Vitals). If your site takes more than a few seconds to load, search engines can detect this and may rank your website lower, if at all. Why? Because search engines, such as Google and Bing, don’t want to direct people to a slow-loading website that may not ever fully load or one that simply doesn’t offer a good user experience. A professional web designer/developer can help improve your site’s page speed by caching web pages, optimizing media and images, and building a faster-loading website for the best search engine results.
It takes expertise to improve a website’s SEO ranking and desktop and mobile traffic — and several factors need to be monitored and continuously improved, including technical SEO, on-page and off-page SEO, local SEO, marketing content, link building, and more. Many local and small business owners don’t have the time, energy, expertise, or a dedicated team to manage their SEO efforts. So, learning how to boost your SEO often involves hiring the pros. When you need your website optimized for search engines and increasing site traffic, Precise Creative is on your team!