Plus 7 Reasons to Outsource Your Content Creation
You know you need to update your business blog and refresh the website copy on your homepage. But making it happen? Well, that’s a project for another day. With a to-do list a mile long (and growing), blogging doesn’t seem that important. But it is. What if we told you the marketing content on your website could increase ROI more than traditional marketing, for less money and in less time?
“Content Marketing provides 4x the ROI of our traditional marketing spend.” ~ Julie Fleischer, VP Marketing, Neustar
We know what you’re thinking. That’s nice, but how can you find the time to make brand awareness a reality? The best way is through the help of a professional SEO (Search Engine Optimization) writer. You might think that there are so many nuances in your business that someone else can’t possibly write for you. That’s where you might be surprised. The truth is that a good content writer is adept at improving branding by knowing how to appeal to many different audiences. And they are highly skilled in understanding how to write for many businesses. In this post, we’ll show you exactly how a content writer improves branding and why it’s worth it to outsource your content creation. To start, let’s consider the time factor.
1. A Content Writer Saves You Time
The most successful business owners focus on running their business on a daily basis and leave a quality professional to manage the blog marketing, SEO content, and branding. According to a data study from Orbit media, it takes the average person around four hours to write a blog content post. That doesn’t include sourcing or editing images, conducting SEO research, or publishing the written and visual content. Now, do the math. Assuming you publish one new blog post per week, that adds up to more than 200 hours of work, or 26 full workdays over the course of one year to build your brand awareness.
A good content writer is adept at improving branding by knowing how to appeal to different target markets.
If you have the resources (i.e., people and hours) to do that, great! But if you’re like many small business owners and professionals, we bet you’d rather spend that time focused on other tasks. This is when hiring a content writer or branding and marketing agency can pay off. Here at Precise Creative, our agency writes dozens of blog marketing posts for brands each month. And we’d love to help you get traffic and cross that item off your to-do list.
Plus, blogs and social media are also one of the easiest ways to get organic digital traffic from Google, which brings us to the next point…
2. An SEO Writer Increases Your Google Rankings (So Customers Can Find You!)
If it seems like Google’s rules are constantly changing, that’s because they are! As if writing content doesn’t take enough time, staying on top of the latest algorithms in SEO is a whole other ballgame. Hiring better SEO content writers means that the digital content you publish on your website will already follow the latest standards. As a result, Google will be much more likely to find your content on the web—and rank it for your ideal users to find.
3. Marketing Writers Provide Structure, Organization, and Direction
Whether you hire an agency or an experienced freelancer, professional content writers can do much more than write marketing copy for your brand’s website. Your writing team can take digital planning and organization off of your plate too. So, what do quality content writers do for your brand, exactly?
A quality content writer will dig deep into your company culture, vibe, personnel, and customer base to determine the best way to communicate and represent your brand. When working to establish an identity, you’ll want to ensure that every piece of marketing supports your brand image and aligns with user expectations. A good content writer will also help solidify an ongoing relationship with the people in your customer base.
Here are a few of the content services a top-notch marketing and branding agency offers:
- Editorial Calendar Creation
- Brand Voice Guide / Company Style Guide
- Social Media Copy
- Quality Blog Content
- Promotional Plans to Market Your Brand’s Blog Articles
- Brand Awareness
- SEO Website Optimization / Google Guidance
- Design Services
- Data Analysis
- Mobile Marketing
- Logo Design
- Video Support
- And more!
The next time you’re feeling stuck, at a loss for words, or just not sure where to begin, remember, there’s always help if you need it. Speaking of help, let’s talk about one of the most critical things content writers can do: hone a brand voice.
4. A Skilled Content Writer Can Hone an Interesting, Dynamic Brand Voice
Words are important. You might remember your mother saying, “If you can’t say anything nice, then don’t say anything at all.” The same can be said for business too. To rephrase it, you might say, “If you can’t write anything worthwhile and impactful, don’t write anything at all.”
At Precise Creative, we say Every Word Counts. And it’s most true when it comes to company branding and awareness. The words you choose can build a loyal fan base or turn people away altogether. That’s why your brand voice is essential to your business success.
If your website is riddled with jargon, sales copy, and self-promotion, then you may be struggling to maintain metrics such as page views, site traffic, likes, how many people reply or comment, or time on site. Content that starts a conversation, answers a question, or inspires action drives engagement.
“You need to create ridiculously good content – content that is useful, enjoyable, and inspired.” ~ Ann Handley
Your website, and blog, are an extension of your brand, and it’s often the first impression your customers will get when considering your business. Think of your website as a first date. Each blog post you write should be a conversation that’s compelling enough to make a second date (or visit) worth it.
A skilled content writer will hone your message and help you develop a dynamic brand voice that resonates with your audience. They’ll dig deep into your company culture, vibe, personnel, and customer base to determine the best way to communicate and represent your brand.
When working to establish and identity, you’ll want to ensure that every piece of marketing supports your brand image and aligns with your customers’ expectations. A good content writer will perform the following functions to help solidify an ongoing relationship with your customer base.
- Find the right words to appeal to your target audience.
- Use the right humor (sarcastic, lighthearted) to align with your brand image.
- Ensure that your voice is consistent throughout all of your platforms.
- Create content that displays your brand style (narrative, punchy).
- Suggest where you should be marketing your brand.
- Find guest content opportunities to help build exposure.
Stop stressing out about content! We’re here to help. CLICK HERE for your FREE consultation.
5. The Best Content Writers Help You Build Trust & Credibility
When it comes to content, branding is about everything that wraps up your company’s package–and everything inside the package too. Everything you do (or don’t do) as a company supports and enhances (or detracts from) your company’s brand. So, once you’ve got your logo established, Where do you go from there?
As you hone and improve your brand voice and begin publishing regular, helpful content, you’ll build trust with your readers. In the end, that should be the goal of any content marketing or branding project.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” ~ Andrew Davis
When you serve your audience through content, by answering their questions or dishing out tips to make their life easier, you establish credibility and become top of mind. If you don’t write it, your competitors will. And when well crafted, your business marketing blog can drive sales too. According to content research from optinmonster, 57% of marketers say they’ve gained customers through blogging.
6. A Reliable Content Writer Keeps Your Marketing Consistent
Consistency is key when it comes to business communication. Customers notice when you can stay on brand at the right moments and be personal when it counts. A content writer can help improve your branding by offering consistency in the following areas:
- Keep your brand image and content strategy synonymous.
- Keep content balanced. (It’s not all about you.)
- Keep your communication on brand.
- Use content to control brand perception.
- Use content to educate and entertain followers/fans.
Plus, you’re more than just a business. You’re the people behind a business. And that is what customers find most enticing about a brand. Solve a problem for them and make them happy that you did. You’ll be remembered… and they’ll let their friends know too.
The most successful owners focus on running their company on a daily basis and leave a professional to manage the marketing, content, and branding.
Whatever your business, branding remains a permanent image in the consumer’s mind. Most companies, if they are serious about themselves, put loads of time, effort, and money into brand development. Beyond colors, designs, fonts, and logos, branding is ultimately about story. What’s your company’s story? What are your employees’ stories? What’s your story?
7. Plus, Your Business Needs a Brand Style Guide
A brand style guide is a rule book for all company marketing materials. Are there certain ways you want to be represented in written copy? Word that work? And words that don’t? A good content writer can help create a brand style guide for your business.
- Key language used to talk about services or products
- Words and phrases that showcase your ideal style (Casual, formal, fun, playful)
- Font choices and sizes for logo, headlines, copy, etc.
- Preferred colors (CMYK, RGB or Hex)
- Preferred images (and which to avoid)
- Sentence structure (Short or long sentences, conversational or by the book)
- Word choice (company buzzwords to use or avoid)
- Humor preferences (puns, playful language, sarcasm)
Now You’re Ready to Hire a Content Creator!
If you’re ready to take the first step toward building an inspiring brand but don’t know where to begin, Precise Creative can help! If time is an issue, let us take writing off of your plate. We’ll handle every step of the process, from strategy to execution. So you can run your business while we manage your content.
Whether you need help with daily, weekly, or monthly content, we’re here for you. So, take a deep breath, let out a sigh of relief, and let’s get started!