Stand-Out Custom Logo Design That Represents Your Business

Brands Evolve with Time—And So Should Your Business Logo Design

Whether your business is brand new or established, you need to continuously visit and re-visit how your brand and company logo is viewed in the marketplace.

• Do your competitors put your logo to shame?
• Does your logo create interest and a spark in your brand?
• Does your logo really speak to who you are as a business and the company values you represent?
• Do your customers choose you based on your logo alone?

These business ideals are more important today than ever before. We live in an age of ever-growing social and environmental consciousness. That’s why it’s important that every component of your company properly represents who you are as a modern business. Every detail is important… from company fonts and colors to shapes and graphics. Why?

Because every part of your business logo initiates an emotional reaction in your audience. And it’s important that your logo says everything you want your business brand to convey—nothing more, nothing less. Here’s a quick test: Separate your name from your logo…

• What reaction do you get from seeing your logo alone?
• How does the company font make you feel?
• What emotions do your business colors evoke?

These are the questions we ask each business client—and more—when considering custom designs for a new or established business brand.

(So, forget that online logo maker, logo contest, Canva, and all of those other options. They don’t know who you are or what you represent. They’re more interested in making a quick buck than supporting your business and company ideals. And you probably won’t get something unique that can be registered as a trademark for your business.)

Key Elements of a Great Brand and Company Logo Design

1. Great logo designs create excitement.

   Your brand identity and logo are living, breathing representations of your business. Your professional logo should embody the personality behind your brand. It should symbolize the values and promise you deliver and appeal to your target demographic.

2. Custom logos are recognizable and memorable.

   Your logo should be synonymous with your business—even without your business name attached to it. That means the style, colors, and design—all of the details—need to be easily identifiable and relatable. (Think, the Nike Swoosh and McDonald’s Golden Arches.)

3. Professional business logo designs are unique.

   The last thing you want is a logo that’s similar to something else out there—especially in your industry. (If it’s too similar, you can forget about getting it trademarked.) The Precise Creative team gets charged up about creating exciting logos that uniquely represent you and your company.

4. Company logo designs are transferrable.

   Your logo needs to work in a variety of places. So, it needs to be both simple and easy to reproduce (e.g., online, social media, print, video, apparel, sales collateral, and more).

The Precise Creative Logo Design Process

At Precise Creative, our company methods are research backed. That includes custom logos and other designs for your business.

Here’s what your company can expect from the Precise Creative 7-Step Custom Logo Design Process.

Step 1: Business and Brand Discovery

Before we start any logo design process, we want to get to know you, your company trajectory, and your business industry climate. These are just a few of the tools we use to develop the most fitting branding package for each business client.

Our brand discovery process starts with a client meeting or phone call, including all company decision-makers, followed by your logo project proposal. Once your logo proposal is accepted, we’ll begin our brand discovery work.

Then, we’ll hold a team/client meeting, including key members of both teams. The goal of this business meeting is to be sure all key logo design personnel and decision makers are on the same page. We’ll also create a Logo Project Brief, which we can all refer back to as we create and progress through the logo design process. We’ll take your logo preferences into account during this time as well.

Step 2: Company Logo and Industry Research

Research is key! Once the Logo Project Brief is complete, we conduct internal business research. Our goal is to best understand your company’s history, the industry, current market conditions, your audience, and your business competition.

With this information in hand, we’ll create the right visual logo solution. Our research-based custom logo design will incorporate key colors, complementary typography, and visual elements. Together, these will project an overall unique logo brand identity for your company that will work on all necessary platforms.

At Precise Creative, we create logos that meet a variety of needs:

• Digital and online appearance
• Print-ready logo files
• Apparel-friendly logos
• Building and interior logo signage
• Large interior and exterior logo graphics
• Vehicle and fleet graphics
• And more!

Step 3: Unique Brand and Business Logo Concepting

Now the research complete. And our expert designer(s) gets to work brainstorming and concepting rough logo sketches, appropriate fonts and typography, colors, and visual elements to create your branded look. We love this part!

We’ll then narrow logo design concepts to the most fitting ideas for your company. Then we take our ideas from paper to computer screen. That’s when all of the digital logo magic happens! With our initial company logo designs in place, we’re ready to schedule a client presentation to get your initial feedback.

Step 4: Client Logo Presentation

Now, this is when things get exciting or you… and for us too! Many of our clients describe this phase of logo design as feeling like Christmas morning or their birthday!

During this stage, you may lean toward one logo design option more than the other concepts. While that’s normal, we ask that you take your time in making a decision about your logo design. All brand decisions are emotional. And we want you to be truly confident that you’re choosing the logo design that best reflects who you are as a company and brand.

So, while your initial reactions to your company logo designs are exciting (and important), we want you to take time to both reflect and review your logo design options on your own time. You may also want to include all key decision-makers in the final business logo selection.

Step 5: Custom Logo Changes

No matter how exciting your custom logo designs are, there are usually tweaks and changes that will need to be made. Your final company logo design isn’t created in the snap of a finger, but with much thought, research, and talent. Your final logo design will need to meet a variety of needs—and represent your brand in the best way possible. So, we’ll work until you’re completely satisfied with your final logo design selection.

Step 6: Company Brand Asset Production

Once you provide your sign-off on the final logo design, we’ll get to work on creating all of your custom logo assets. You’ll receive a final package with all of your logo and brand assets. This includes all original logo files and formats and all font and color specifications. Plus, you’ll get a Brand Style Guide for future consistency and brand integrity.

BONUS TIP: Some of those other designers will hold onto the rights of your logo (even after they are out of business). At Precise Creative, we don’t do that. Ever. We don’t want to own your logo or design. You own it 100% from the day you pay for our services in full. That’s why we provide even the original design files once you approve your logo design. You own the rights to your own logo outright—forever. Period.

Step 7: Company Logo Design Follow Up and Support

It can be overwhelming to incorporate a business logo change into all of your company assets and sales/promotional collateral. From signage to stationery and vehicles to labels and more, it’s important that you roll out your new brand identity as uniformly as possible. Our dedicated designer(s) are available to support you throughout this process and beyond.

When it’s time to create or update your brand, it’s essential to select a company that takes the right steps for a winning, professional logo design. You’re in the right hands with Precise Creative!

Now That Your Logo Design Is Complete, What’s Next?

Congratulations! Now you’ve got a shiny, new, custom-designed logo—just for you! So, what’s next?

Your new company logo will be used in multiple places—online, in print, and even on t-shirts, mugs, and more. At Precise Creative, we encourage our business clients to use their imagination about all of the places they will use their new logo.

• Business cards
• Fliers
• Postcards
• Promotional products
• Logo wear
• And more!

Custom Business Card Design

Say good-bye to ho-hum, boring, one-sided business cards! You’ll surely want a business card design that’s just as exciting as your logo design itself. And one that leaves an impression in your customers’ hands. So, let’s take your new-fangled logo a step further and design some business cards for your team that suits your company style—front and back. From tactile paper to straight or rounded corners and eye-catching design, let our team complete your entire look.

BONUS TIP: Don’t let the valuable real estate on the back side of your card go to waste. The few extra dollars it takes to print both sides will pay you back in dividends.

Custom Icon Designs & More!

Don’t stop with your business cards! Branded social media icons and other graphics that represent your company on your website and other printed material will all help to seal the deal on your brand identity. The details make a difference. And your customers will notice that you pay attention to the small details. And when they notice this, they’ll instinctively know that you will pay attention to them as well. Let’s start creating!