Benefits of Social Media for Business

Are you a small business, nonprofit, or startup looking to grow your customer base? Does the complicated allure of social media give you the itch and the ick? To gain traction within the modern marketplace, it is now essential to establish a social media presence. But it can be an overwhelming avenue to pursue from a business standpoint.

We can hear your questions: What platforms should my business use? How often should I post? Do I need social media? Let’s explore the numerous benefits of leveraging your business on social media first.

 

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How Does My Business Benefit from Social Media?

Let’s address the most pressing question from the list: Do you need social media for business? The answer is a resounding, “YES”. We live in a digital information age, which means a presence for your business on social media is a fundamental requirement.

Social Media for Business Is Part of Your Online Sales Funnel

Long before your prospective customers contact your business directly, your client base will research you and your product or service first. A website is requisite, but today’s consumer goes beyond a URL. They typically research three separate locations before their first conversation with you.
1. Your website
2. Your Google Business Profile
3. Your social media accounts

Before making a decision to contact you, they want to know who they will be doing business with first. What do your products and/or services look like in action? What problems does your business solve? A tweet about an upcoming sale, an Instagram graphic outlining your business promise, or even a TikTok featuring a behind-the-scenes look all sell your business to potential clients 24/7/365.

Drive Web Traffic and Leads

Social media is more than just likes and shares; it opens whole new worlds to users. This includes your business! Many people use social media to find local hot spots and businesses to frequent as the push to “Support Local” grows. An active account and targeted keywords in the form of hashtags will connect you organically to a customer base that may not otherwise find you through a simple Google search.

When a customer sees something they like from your brand’s social media accounts, you’ll discover a higher conversion rate for web traffic. They found you, they like you, and now they are ready to talk to you.

Social Media Gives You Street Cred

Does social media really work? In today’s digital world, trust is everything. Consumers want to know they’re doing business with a reputable company: someone they can rely on. That’s where social media for business owners comes in.

Who does social media reach? Most of your target audience. Whether you’re sharing behind-the-scenes glimpses, sales, or tips, you can educate your target audience in ways that are unmatched by traditional marketing channels. An active presence on social media platforms like Facebook, Instagram, and LinkedIn shows your audience that you’re the real deal—a serious, knowledgeable business worth their time and trust.

Does my business need to be on social media

Let’s Get Your Business on Social Media

The advantages of social media for business endeavors are plentiful. But how do you use it? Where should you post? What kind of content should you post? Don’t worry, we’re here to help!

What Social Media Do I Need for My Business?

Precise Creative suggests using, at minimum, a Facebook page. Not only will the bulk of your client base already reside there, but the Meta social media tools offer a lot. Depending on your business, you may also benefit from a presence on Instagram or X (formerly known as Twitter). LinkedIn is a great place for B2B endeavors. Video platforms, like TikTok and YouTube Shorts, may bode well for a younger demographic or if your product has a lot of cool features to showcase. Facebook stories and Instagram stories and reels also offer additional avenues to promote casual videos to promote your business.

When and How Often Should I Post?

How often should my business post on social media? Consistency is just one ingredient in the recipe for a small business’ secret sauce, but it’s an important one. A social media presence reinforces brand identity and builds trust over time with your target demographic.

Precise Creative’s best practices for small business social media marketing recommend posting 3‒5 days a week across all platforms. Content can be used on multiple platforms at once. What is shared on Instagram can also work for Facebook and vice versa.

What Should I Post?

Don’t fall for the temptation to only post about sales. People want to do business with other people, not a faceless corporation. Social media for small businesses gives you the chance to humanize your brand. Educate your audience on the things only your business can do. Set yourself up as both a leader and a guide in the marketplace. If you’re taking the time to educate and empower your prospective customers, you’re already building trust. So, who else would they choose when it comes time to make a purchase decision? In addition, you can show your customers who you are behind the scenes. Find the voice to your brand and use it liberally.

Don’t know how to find your company voice? Precise Creative can help!

What Does Social Media Do For Business Marketing?

Social media does more than inform and entertain your target demographic audience. It’s more than just broadcasting messages about sales and products. Social media for small business is about creating conversation. Connect with your audience where they are already hanging out.

They are just waiting to meet you.

With the creative use of social media, you can create and build an audience that looks to you for resources, for education, for engagement, and for entertainment. Wendy’s X account is practically famous for their witticisms and clever comebacks. Irreverence may not be your brand voice, but it is an excellent example of how commanding the use of business on social media builds brand loyalty.

So, is social media necessary for business? Absolutely. In our digital world, social media is not just a nice-to-have, it’s a must-have. Embrace the technology and find your best audience today!

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