Plus 3 More Bonus Tips

Looking for reasons to send a press release? An informative press release provides free advertising and a marketing venue. Here’s how smart companies prosper by sending press releases…

If you’re looking for ways to reach more potential customers, an informative press release is the way to do it. There are lots of reasons to send a press release. It provides free advertising, boosts visibility, and more. But don’t just write a release, press send, and hope for the best. You need to use these four tips, so your story stands out from the crowd!

Why Send a Press Release?

Do press releases still work? It’s a valid question. Sending a press release might sound outdated, but it’s one of the most cost-effective ways to market your business. And according to a 2021 Cision study, 78% of journalists say they still want to receive press releases from marketing and PR professionals.

So, what can you do to get press for your business, nonprofit, or event? Sharing the right content is the first step! Keep reading for insight on some of the best reasons to send a press release.

4 Reasons to Send a Press Release

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”

– Richard Branson

Press releases are good for more than just announcing major milestones and new hires. Find out how they can make your business stand out! Here are four not-so-obvious reasons to add press releases to your marketing plan.

Reason #1: Send a press release to build credibility among existing and potential clients.

Many small businesses forget when they’re starting that they need to get their name out there as much as possible — especially if they’re trying to compete against larger companies. Sending out press releases is an easy way to get free exposure for your business without paying for advertising or promotions. Also, if you’ve been in business for a while but haven’t done much marketing or advertising, press releases can help build credibility among existing and potential clients by getting your name out there and making your brand more visible.

Reason #2: Send a press release to develop relationships with reporters and influencers.

Think of editors and reporters as your allies. Be polite, friendly, and address them by name. Respect their time by keeping follow-up emails to a minimum. Remember, reporters are busy, so one follow-up (if that) is plenty!

Think of the reporter as your target audience and put their needs first. Then they’re sure to start thinking—and talking—about you.

Sending a press release can also help you build relationships with online influencers who can help promote your business. This is especially important if you’re launching a new product or service. For example, if an influencer likes what they see in your press release, they could write about it on their blog or share it on social media.

Reason #3: Send a press release to cultivate your brand’s image.

Marketing is an ongoing process that starts with the brand you build. You might have a good product, but it will not do well if no one knows about it.

So, get your name out there and do it the right way—make sure people know what sets you apart from the competition Press releases are a great way to do this, but make sure to have something to say in each release. Otherwise, editors and journalists will start to see you as the business that “cries wolf” and start to overlook your press releases. So don’t overdo it—make sure your communications are worth customers’ time—make every communication count!

Reason #4: Send a press release to build SEO traffic.

“Google only loves you when everyone else loves you first.”

– Wendy Piersall

Press releases also help build SEO traffic. The more people talk about your company, the more search engines view your site as an authority. That means that, with increased name recognition, you’ll get more traffic from searches and a higher ranking in the search engine result pages (SERPs).

News sites often publish articles based on press releases, which means that if you send out a newsworthy announcement, people will see it when they visit those websites. This exposure can drive traffic back to your website (and boost SEO). In addition, having a high-ranking press release on Google can put your brand in front of new customers and prospects.

 

Are You Ready to Get the Word Out About Your Brand?

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press releases

3 Bonus Tips: When to Send a Press Release—and More!

Now that you know four reasons why you should send press releases, how can you make sure people read what you send? Here are three quick tips—from when you should send a press release to how often and more.

Tip #1: Don’t overdo it!

If you’ve wondered how often to send press releases, the short answer is less than more. Once per month is enough to help journalists become familiar with your brand. But, remember, never send a release just to send it!

Tip #2: Know when to send out press releases.

Do your research if you’re wondering when to send a press release for an event or what day of the week is the most effective. If you want local TV or radio coverage, aim for three to four days before your event. If you’re targeting print publications, consider more lead time.

when to send a press release

Wondering which days of the week and which times of day are most effective to send a press release? Read this article for 21 must-know PR tips.

<H3> Tip #3: Enlist the help of PR pros.

 

Cision, PR Web, and Business Wire are great resources for monitoring media and distributing releases! But if you don’t have time to learn yet another tool or write yet another piece of marketing material, hire a professional agency like Precise Creative! Working with someone who already has relationships with the media and knows the ins and outs of branding, SEO, and marketing is a huge competitive differentiator.

Do You need Help Writing Press Releases?

Precise Creative can help you with PR! We’re here to get the word out about your business. Our authors have journalism backgrounds, so we know how to get your business noticed. We write a turnkey press release that can get you the attention you deserve. That means you can spend more time running your business and less time stressing about marketing!

Stop Wondering About Reasons to Write a Press Release or How to Write One!

Precise Creative is Your Local PR Expert! Contact Us Today to Get Started.

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