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LATEST MARKETING NEWS & INSIGHTS
Why the Customer Journey Is Essential for Sales Success
When we take a journey in the real world, there are many ways our travel can turn out. Some trips go smoothly, leaving you feeling comfortable and satisfied. Others are bumpy and problem-filled. And most fall somewhere in between. A Customer Journey can reflect those...
How Customer Personas Benefit Small Business Sales and Marketing
Wondering how to better connect with your customers — and sell more too? What if we told you there’s a way you can easily identify your ideal customers, tailor your marketing specifically toward them, and attract them to your business? There is a way, and it’s...
Google Business Profile Guide: What to Highlight and How Often
Many business owners make the mistake of thinking that Google Business is a set-it-and-forget-it marketing platform. When you provide essential information about your business to potential customers, you begin the trust relationship. Google Business Profile (GBP) does...
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